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Marketing
Front of house rules, regualtions and expression. What to say and how to say it.
Products
Our approach to building any number of applications using a well defined structure.
Brand
Definitions, descriptions and usage of our tone of voice, typeface, colours & more besides
Atmosphere
Spacious, peaceful and friendly. How do we create the right atmosphere for users.
Foundation
What is iron? How will it benefit us and how do we go about executing the system.
Principles
Strength, power and versatility. What do these principles mean and how do they apply.